Last Updated: 7 July 2026

This Privacy Policy describes how Something Natural CC, trading as Cell Nutrition ("Cell Nutrition," "we," "us," or "our"), collects, uses, discloses, and protects personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA").

By using our website (cellnutrition.co.za) or purchasing our products, you agree to the collection and use of information as described in this policy.


1. Responsible Party

Cell Nutrition is the "Responsible Party" as defined under POPIA.

Something Natural CC t/a Cell Nutrition Close Corporation Registration No. 1999/033948/23 4 Florida Road, Paradyskloof, Stellenbosch, 7600, South Africa Email: info@cellnutrition.co.za

2. Information Officer

In accordance with Section 55 of POPIA, we have appointed an Information Officer responsible for ensuring compliance with this Act.

Information Officer: Vivienne Myburgh Deputy Information Officer: Marc Myburgh Email: info@cellnutrition.co.za Registered with the Information Regulator: Yes — Registration No. 2026-061369 (registered 2026-07-07)

If you have any questions, concerns, or requests regarding your personal information, please contact our Information Officer using the details above.

3. What Personal Information We Collect

We may collect the following categories of personal information when you use our website or purchase our products:

  • Contact details: name, email address, phone number, delivery and billing address
  • Account information: login details, order history, purchase preferences
  • Payment information: processed securely via our third-party payment gateway (we do not store full card details)
  • Technical/usage data: IP address, browser type, device information, pages visited, collected via cookies and similar tracking technologies
  • Marketing preferences: whether you've opted in to receive promotional communications

4. Why We Collect Your Information (Purpose and Lawful Basis)

We only process personal information for specific, explicitly defined, and lawful purposes related to our business:

Purpose Lawful Basis
Processing and fulfilling your orders Performance of a contract
Managing your account Performance of a contract
Responding to enquiries and customer support Legitimate interest
Sending order confirmations and delivery updates Performance of a contract
Sending marketing communications (newsletters, promotions) Consent (opt-in)
Improving our website and services Legitimate interest
Complying with legal and tax obligations Legal obligation
Preventing fraud and securing our systems Legitimate interest

We do not sell your personal information to third parties.

5. Cookies

We use cookies and similar tracking technologies to operate our website and understand how it is used. You can manage your cookie preferences through the consent banner on our site at any time. Categories used include:

  • Necessary cookies – required for core site functionality (e.g. shopping cart, checkout)
  • Preference cookies – remember your settings and choices
  • Analytics cookies – help us understand site usage (e.g. Google Analytics)
  • Marketing cookies – used for advertising purposes (e.g. Google Ads, Meta Pixel)

You may withdraw or adjust cookie consent at any time via your browser settings or our cookie preference tool.

6. Sharing Your Information

We may share your personal information with:

  • Service providers who help us operate our business, such as our website platform (Airsquare), payment processors, and couriers/delivery partners — bound by confidentiality and security obligations
  • Legal and regulatory bodies, where required by law (e.g. SARS, law enforcement)

We require all third-party service providers to implement appropriate security measures and to process personal information only for the purposes we specify.

7. Cross-Border Transfers

Some of our service providers (such as our website hosting platform or email marketing tools) may process personal information outside of South Africa. Where this occurs, we take reasonable steps to ensure the receiving party is subject to a law, binding corporate rules, or a contractual agreement that provides an adequate level of protection substantially similar to POPIA, in accordance with Section 72 of POPIA.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law (e.g. tax and financial recordkeeping obligations under South African law, typically 5 years). Once no longer needed, personal information is securely deleted or anonymised.

9. Security Safeguards

In accordance with Section 19 of POPIA, we implement reasonable technical and organisational measures to protect personal information against loss, unauthorised access, interference, or disclosure, including:

  • SSL/TLS encryption on our website
  • Restricted employee access to personal information on a need-to-know basis
  • Secure payment processing via PCI-compliant third-party gateways
  • Regular review of our security practices

10. Your Rights as a Data Subject

Under POPIA, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate, incomplete, or outdated information
  • Request deletion of personal information we no longer have a lawful basis to retain
  • Object to the processing of your personal information, including for direct marketing purposes
  • Withdraw consent at any time where processing is based on consent (e.g. marketing emails — you can unsubscribe at any time)
  • Lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully

To exercise any of these rights, please contact our Information Officer using the details in Section 2.

11. Children's Personal Information

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children without the consent of a parent or legal guardian, as required under Section 34 and 35 of POPIA. If you believe we have inadvertently collected a child's personal information without appropriate consent, please contact us so we can delete it.

12. Security Compromises (Data Breaches)

In the event of a security compromise that has compromised the confidentiality, integrity, or availability of your personal information, we will notify the Information Regulator and affected data subjects as soon as reasonably possible, in accordance with Section 22 of POPIA.

13. Complaints

If you are unhappy with how we have handled your personal information, you may lodge a complaint with:

The Information Regulator (South Africa) Email: complaints.IR@justice.gov.za Website: www.justice.gov.za/inforeg/

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page will reflect the most recent revision.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: info@cellnutrition.co.za Address: 4 Florida Road, Paradyskloof, Stellenbosch, 7600, South Africa